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eARTS.

Chinese version.

This TV spot introduced the first eARTS (Digital Arts Festival) in China.
It was aired on TV channels and skyscraper LED video screens
and was the prototype of what would become later on the installation
"Shanghai Compass 1.0".

Institution guidelines:
No digital arts, no people, produced from still photographs of Shanghai,
male voice over, a bridge between past and modern China.

Production & Direction.
30 second / PAL
Broadcaster: Shanghai Cultural Foundation.
Aired: 8 weeks.
 
English version